Marketing Updates

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Marketing Update 1/25/08

Spring Expo Booths Available
OHCA still has some great opportunities available for businesses that have not yet signed up to be involved in our 2008 Spring Expo “Spring Training – LTC Style”. The event will take place on February 25 & 26, 2008 at the Eugene Hilton.

Still Available:

• 3 & 4 Star Exhibitor Booths – only 5 booths still available in the main trade show hall (PDF)

• Extra Event Sponsorships - register for one of these opportunities before FEBRUARY 1st to be recognized as a sponsor in the Event Program which will be included in registrant packets.

The following opportunities are still available for the Spring Expo, for more details (PDF) contact Jill Bilka, Director of Marketing & Communications or simply register online.

These sponsorships are only available to OHCA members in good standing
You can learn more about this event online at www.ohca.com/SpringExpo2008

Plan to exhibit at both the Spring Expo & Annual Convention? If so, I invite you to review the benefits of sponsorship packages (pgs 3/4) in the 2008 Sponsorship Guide online or please feel free to contact me at 503-726-5226 or jillb@ohca.com. 

Spring Expo Room Block Ends February 1
OHCA has set-up special room rates for participants that would like to make overnight accommodations at the Eugene Hilton for Spring Expo. In order to take advantage of these discounted rates be sure to mention OHCA, and reserve your room before February 1.

Directory Ad Upgrades Available
We have 2 more Tab ad spaces for the 2008 Directory & Buyer’s Guide. With a Gold sponsorship package, a page insert advertisement is included in the price of the package. However, if any gold sponsors are interested in upgrading to a Tab advertisement space, the following are available for just an additional $100 fee.

The following spaces are still available, and will be sold on a first come, first serve basis:

• Front of the In-Home Care Agency Tab

• Front of the OHCA Resource Guide Tab

If you are interested in upgrading your registration please call or email me with your interest, as well as your method of payment at 503-726-5226 or jillb@ohca.com. I will be assigning these tab spaces on a first come, first serve basis.
Any other members interested in sponsoring a directory ad can still do so for the regular a la carte prices which are outlined on page 6 of the 2008 Sponsorship Guide. Registration is available online.

Business Partner Meeting Reminder
Members of OHCA are invited to attend the upcoming quarterly Business Partner Committee Meeting.
Date: February 14, 2008
Time: 9am – 11am

Agenda Includes:

• Education on Trends/Issues in LTC:

  • Disaster prevention (PASS) - Debbie Van Dyne, Cornell Estates & Jennifer Edimon, Rosewood Specialty Care

  • New RALF Regulations - Linda Kirschbaum, OHCA

  • Money Follows the Person - Joe Greenman, OHCA

• OHCA Tools, Resources, & Opportunities - Jill Bilka, OHCA

  • OHCA website resource overview

  • Instructions to update information for 2008 Directory & Buyer’s Guide

  • Last minute announcements for Spring Expo

  • Re-cap of opportunities for 2008 that are still available

Breakfast snacks & beverages will be provided

RSVP: Please call 503-726-5226 or email jillb@ohca.com with your RSVP by February 8.

2007 Web Traffic Highlights
OHCA member directories are getting notice!  In year end reports that show OHCA’s highest visited sections and pages, online member directories are coming up at the top of the list. For this reason, it is especially important that you keep the association informed of any changes or updates to your contact information (we now offer online change submissions). Here’s some at a glance information to show you how OHCA’s website is being most utilized

Visit Summary
Visits                            179,010
Average per Day                   490
Average Visit Duration     10min 01sec

Top 10 Viewed Pages in 2007
Rank     Pages                                             Views
1         OHCA Home Page                              57,371
2         OHCA News                                      49,989
3         Business Member Directory                  23,371
4         Locate a Facility - Assisted Living         12,275
5         Locate a Facility - Nursing                   11,994
6         Locate a Facility - Residential Care         8,886
7         Search                                              8,310
8         Locate a Facility - Senior Housing           7,620
9         Locate a Facility - In-Home Care            6,571
10       Contact Us                                         4,980

Web Page Sponsorships Available for 2008
With a new year, and the freshest data on OHCA’s traffic, we have updated our offerings of web page sponsorships. Get exposure through sponsoring one of the highly visited pages on OHCA’s website. With three different ad sizes, there are many options to suit all types of marketing budgets. Also, for 2008 we are now offering annual sponsorship discounts – sponsor 3 quarters, and get the 4th quarter FREE!

Quality Pulse Article Request
One benefit of membership with OHCA is that you are able to submit articles for our monthly Quality Pulse insert that goes in the Heartbeat newsletter which is sent to all of our members. I welcome you to submit articles with best practice, professional tools or operations improvement focuses for publication. The article should not be company specific, but at the end of the article we can include a brief bio. and contact information for you. Please send any articles to jillb@ohca.com. OHCA reserves all selection and editing rights. Submission deadline is the 15th of every month.  You can see current & archived OHCA member communications online in the Member Resources section. Contact OHCA for the current member log-in.

Membership With OHCA
If you’d like to join OHCA today and start enjoying all the benefits, click here to fill out an online application for business partner membership – dues are only $350/year. Click here to read more about benefits of membership or contact Jill Bilka, Director of Marketing & Communications at 503-726-5226 or jillb@ohca.com.