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Marketing Update 2/25/09

Business Partner members of OHCA regularly receive a Marketing Update Email with the latest information on opportunities for marketing and ways to get involved with OHCA directly to their inbox.

The following information is included in this update:

• Opportunity to ATTEND the Spring Expo

• OHCA's 2009 Buyer's Guide & Directory Coming Soon – Deadlines Approaching

• Convention Call For Presentation – Due March 20

• In Home Care Conference (April 21) Sponsorships Available

• Register Now For OHCA’s Annual Convention

• 2 Spring Expo Booths Still Available

Please read below for full announcements:

Opportunity to ATTEND the Spring Expo

A new opportunity was introduced in recent years, and I wanted to share it with you in case you didn’t know. We had received feedback in the past that there should be a registration option for businesses who can’t exhibit (in the cases where we sell out), or where exhibiting isn’t a good fit for the business. With that request in mind, and also with consideration for the businesses who have paid to exhibit in order to participate, we came up with a solution – a special registration option for business partner attendance. In fairness to the exhibitors, the rate is the same as the lowest price booth and allows up to two representatives from that business to attend the full conference. This is an opportunity that is offered exclusively to business members of OHCA. If you are interested in taking advantage of this option, registration must be submitted by Thursday, March 5th.

We have now posted a link to the business partner registration form on our website at: www.ohca.com/springexpo2009/docs/BP_Attendance_Form.pdf. 

OHCA's 2009 Buyer's Guide & Directory – Deadlines Approaching

OHCA is currently finalizing information for the printing of our 2009 Buyers Guide & Directory and we want to make sure all of our members' information is as accurate as possible. Also, there are still opportunities to advertise in this new issue. Information and details are outlined below:

• Member Information Changes Due (March 16) - All changes must be submitted to OHCA by March 16th in order to be published in the new issue, remember that this is also what is posted online for consumers to view. Based on member feedback we have been able to increase the character count for your business descriptions – so you now have up to 250 characters for that information! We greatly appreciate if you can please take a moment to go online to www.ohcaonline.com, log-in, and update your account to make sure we have the most current information and contacts on record to be printed in the 2009 Buyer's Guide & Directory.
  
  If you cannot go online, or if you have problems, please do not hesitate to contact Carol Grebin at cgrebin@ohca.com or call (503)726-5222. She can double check what we have in the database for you and make any needed updates.

• Advertising Deadline (March 20) - If you have not already contacted LLM Publications about the options to advertise in OHCA’s Buyer’s Guide & Directory and are interested in learning more, please contact Joe at (503) 445-2229. Premium, color, and black & white opportunities are still available - but are going fast. The deadline for reserving ad space is March 20. Click here for information & rate sheet.

• Pre-Order Deadline (April 1) - All members will be receiving a complimentary copy of the guide once it is printed, and you can expect to receive that in the mail this May. We are now accepting pre-orders for anyone that would like to order additional copies of this guide - click here for the order form. Orders should be submitted to OHCA by April 1st.

Convention Call For Presentation – Due March 20

The Oregon Health Care Association invites you to submit a seminar proposal for our 2009 Annual Convention & Trade Show to be held September 21st - 22nd, 2009 at the Red Lion on the River in Portland, OR. The educational program for the conference is being designed to ensure that attendees leave each session equipped with effective strategies to achieve operational excellence in long-term & community-based care. For more information or to submit your presentation proposal online go to: www.ohca.com/callforpresentations.htm.

In Home Care Conference (April 21) Sponsorships Available

OHCA is very excited to offer this first time event that is focused on education for our In Home Care and Home Health Agency members. With the new event also comes new sponsorship opportunities that will be available to members of OHCA as a way to gain extra exposure in front of this targeted audience. OHCA invites you to be involved as a sponsor of OHCA’s IHC Conference which is scheduled to take place on April 21, 2009 in Portland, OR. Sponsorship options include:

• Speaker Sponsorship - $500

• Lunch Sponsorship - $400

• Table Top Exhibit Space - $350

• Coffee Break Sponsorship - $300

• Education Session Sponsor - $250

You can find more information about these opportunities as well as an overview of the benefits that you will receive by sponsoring online at: www.ohca.com/events.htm.

Register Now For OHCA’s Annual Convention

I’ve been receiving a lot of calls lately about when registration will become available for our Annual Convention…so wanted to make sure everyone knows that it is available NOW. Registration for all of our annual event sponsorships became available last fall, and we are actually already over 1/2 sold for the Convention. So, if you’re looking to explore the opportunities available for your business to market your products/services at this or other event in 2009 – now is the time to get registered.

You can learn more about a la carte booth rates and special event sponsorships on pgs. 6 & 7 in the 2009 Sponsorship Guide. You’ll also see a list of extra event opportunities on pgs. 8 & 9. Remember that registration can be completed online at www.ohcaonline.com and payment will be required in order to complete the registration process (Visa, American Express, Mastercard, or submit an electronic check payment). If you are not able to pay online please contact me as soon as possible so I can help to coordinate other options in advance of your registration.

2 Spring Expo Booths Still Available

Spring Expo is just under 2 weeks away, and at this point we only have (2) four star booths still available. If your business is interested in exhibiting please be sure to complete your online registration as soon as possible at www.ohcaonline.com. Booths will be sold on a first come, first serve basis. Visit OHCA’s website to see schedule at a glance, trade show map, exhibitor brochure, and other helpful information as you plan your participation.