Marketing Updates

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Visit this site often to stay up to date on the latest opportunities to get involved with OHCA Events and Sponsorships!

Marketing Update 4/6/06

It’s That Time Again—Quality Provider Articles

I am collecting articles to include in the May/June Quality Provider.  All OHCA Business Partners are able to submit press releases and articles with “best practice” or operations improvement focuses for publication in The Quality Provider (it goes to Assisted Living Facilities, Residential Care Facilities, In Home Care and Business Partners). 

The article should not be company specific, but at the end of the article we will include a brief bio. and contact information for you.  Please send any articles to jillb@ohca.com. OHCA reserves all selection and editing rights.

Articles need to be submitted by April 28, 2006

Ideas for Next Business Partner Meeting?

The next Business Partner Committee Meeting will be scheduled for early June.  At this time, I am asking for suggestions for topics or discussion points for the agenda in June.  Send any ideas to me at jillb@ohca.com.

OHCA Web Marketing DISCOUNT & New Pricing!

Have you heard about the new web marketing opportunity with OHCA?

It's a New Way to Get Convenient and Inexpensive Exposure For Your Company Through OHCA’s Website!

Do you have a website that you are trying to build traffic for?  Maybe you’re a new company trying to get started and want to bring viewers to your website to learn more about your services or products.  Even if you've had a public website for a while, it is never too late to start building your web usage! 

By partnering with OHCA you are able to bring more exposure to your company by sponsoring one of our highest visited pages.  A page sponsorship offers you exclusive exposure with the opportunity to include a small ad or simply your logo which will link viewers back to your own website.  You can choose whether it goes to your home page or another page that specifically relates to Long Term Care Professionals and Consumers. This is a great way to get extra exposure during specific times that are vital to your company’s marketing plan.

This provides an opportunity for marketing which is cheaper and takes less staff time than several other marketing techniques, including mailings and faxes. 

This opportunity is available as a benefit exclusively for OHCA members.  Don’t miss your chance!

The following are our top visited sites and the views and average time spent viewing they received in the first quarter of 2006 (Jan. 1 – Mar. 31). 

• Business Partner Directory               5,920            avg. time 1:10 minutes

• Locate an Assisted Living Facility      3,293            avg. time 1:50 minutes

• Locate a Nursing Facility                 2,123            avg. time 1:20 minutes

• Locate a Residential Care Facility      2,236            avg. time 1:33 minutes

• Locate a Senior Housing Facility       1,536            avg. time 1:20 minutes

• Calendar                                      2,582            avg. time 1:27 minutes

• Contact Us                                   1,038            avg. time 2:41 minutes

• About Us – Exec. Board                     688            avg. time 2:30 minutes

• About Us – Staff                              714            avg. time 3:26 minutes

• Virtual Conference                            506            avg. time 2:15 minutes

For a limited time OHCA is offering a special discount to allow you to try out this new marketing opportunity.

Set-up your Web Page Sponsorship
before May 1st in order to SAVE 10%

Find out more details about OHCA Web Marketing Opportunities at http://www.ohca.com/webpage_sponsorship.htm 

Convention Update

Although Convention is still 5 months away, it is not to early to start planning to make this event a great success for your business.  Be thinking of whether you want to spice up your booth to go along with our Aloha 2006 theme.

Haven't signed up for a booth yet - we are down to about 40 booths left so don't wait long!  Sign up online today by going to www.ohca.com and clicking on Online Registration under Events.

Learn more about this years Aloha 2006 Convention at  www.ohca.com/convention2006.htm There are also still FLAIR Opportunities available. 

Hawaiian Trip Give-Away Opportunity

I am still in the process of trying to get donations and/or sponsorships to put together a Hawaiian Vacation package to give away at Convention to go with our Aloha 2006 theme.   

I know OHCA's business partners have a lot of connections! So, I am putting this out to see if anyone has contacts/resources for some type of vacation getaway in Hawaii that we could use towards this vacation package.  If anyone is interested in donating or sponsoring a piece of this Hawaiian vacation package, please contact me.

I am looking for airfare, transportation, and overnight accommodations for 4-5 nights.

I would like to start marketing the vacation give-away early and would love to be able to thank the individual/business that contributes towards it.

At this point I know that the sponsor would get recognition in the following ways:

• Through our website on all the convention event pages

• Be listed on marketing that we put out regarding the vacation give away (newsletters, e-updates, mailings….etc)

• Signage at the event

• Verbal recognition during the Convention

• Page in Registration Packets

Also I would take recommendations on hot spots in Hawaii that would be a good destination to look in to. I have never been there so would welcome any ideas for a place to start looking.  Thank you in advance for your help and involvement!

New Directory & Buyer's Guide Coming Your Way

Data for OHCA's 2006 Directory and Buyer's Guide was finalized March 24, 2006.  At this point in time you can anticipate to get a new copy of the Directory this May!  Keep your eyes on the mail to make sure you get your hands on this great marketing resource.  Each member of OHCA gets one FREE copy of the directory and additional directories are available for just $50.