Marketing Updates

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Marketing Update 8/20/08

New Opportunity to Participate In Convention

Participate as a Business Partner Attendee at OHCA’s 2008 Convention.  OHCA is now offering a special business partner member attendance rate as an option for members who are not able to exhibit and would still like to participate in the event.  This option will allow your business to send up to two representatives to attend the conference and network with the facility attendees. Business Member Attendance is an opportunity offered exclusively to members of OHCA in good standing. If you’re interested in this option, please contact me for the appropriate registration form. (online registration is not available for this)

Quality Summit Sponsorship Opportunities!

This event focuses on giving providers new and innovative tools to improve quality of care and enhancing quality of life for the residents they care for.  The targeted audience for this one day seminar includes:  administrators, directors of nursing and human resource directors from Assisted Living, Residential Care, and Nursing Facilities.

Date: November 7, 2008
Location: Keizer Renaissance Inn - Keizer, OR

Get Involved as a sponsor at the Quality Summit! All Quality Summit Sponsorship Opportunities include signage including your company logo at the event, acknowledgement in event marketing materials and registration packet information, receive pre & post event attendee mailing lists to use for event marketing/follow-up, and opportunity to include a flyer in registration packets.

Current sponsorships available are:

• Speaker Sponsorship -  $1000, One Sponsorship

• Lunch Sponsorship -  $600, Two Sponsorships

• Table Top Exhibit Space -  $350, Ten Sponsorships

• Education Sponsorship -  $250, Multiple Sponsorships

Learn more about all of the above sponsorships online at www.ohca.com/events.htm

2009 Sponsorship Registration Starts This October

The 2009 Sponsorship Guide is being mailed out to all business partner members this week.  You can also view the sponsorship guide online at www.ohca.com under Marketing Options.

OHCA has put together some great options for your business to get marketing exposure through OHCA, but remember that Registering Early is Key.  Register for your sponsorship package by January 16, 2009 to get the most value! 

The following is the registration timeline for 2009 Events:

• Platinum Package: Registration becomes available *October 6, 2008 Mark Your Calendar

  • 2008 Platinum Sponsors can register October 1-3, 2008 to remain at that Sponsorship level for 2009, OHCA will be sending notice by email about the new First Right of Refusal options Mark Your Calendar

• Gold Package: Registration becomes available October 13, 2008 Mark Your Calendar

• Silver Package: Registration becomes available October 13, 2008 Mark Your Calendar

• A La Carte Sponsors: Registration becomes available November 3, 2008 Mark Your Calendar (this registration opening applies to any business wishing to register for an individual booth/sponsorship and not through one of package levels above)

Ongoing OHCA Member Committees Available To Be Sponsored

Partnering with OHCA to sponsor one of our regular member committees is a great way to get exposure in front of a targeted group of people. For each sponsorship, you get the following:

• 5-Minute company introduction at meeting you sponsor

• One (1) 8 ½ x 11 Info sheet in committee materials at the meeting you sponsor

• Ability to pass out products w/your company’s logo

OHCA’s current standing committees include:

• Assisted Living/Residential Care Council

• Business Partner Member Committee

• Convention Committee

• In-Home Care Agency Committee

• Payment for Services Committee

• Public Policy Committee

• Senior Retirement Housing Committee

Learn more about each of these committees at www.ohca.com under Marketing Options.

Quality Pulse Article Request – Due by the 15^th of every month

One benefit of membership with OHCA is that you are able to submit articles for our monthly Quality Pulse insert that goes in the Heartbeat newsletter which is sent to all of our members.  I welcome you to submit articles with best practice, professional tools or operations improvement focuses for publication.  The article should not be company specific, but at the end of the article we can include a brief bio. and contact information for you.  Please send any articles to jillb@ohca.com. OHCA reserves all selection and editing rights.  Submission deadline is the 15th of every month.

You can see current & archived OHCA member communications online in the Member Resources section.  Current log-in is User: quality PW: events

Save the Date for the Next Business Partner Committee

Regular Business Partner committee meetings are scheduled for the 2nd Thurs. of the 2nd month of the quarter (typical time is 3 or 3:30 – 5pm, depending on agenda items).  These meetings are held as a benefit of membership, and are open to any member that wants to attend.  The next committee meeting is scheduled for Thursday, November 13^th.

Announcements and reminders about these meetings are sent to all business partner members.  We encourage RSVP’s as it helps us accurately try to plan for space to hold the meetings for all who are interested in participating. 

Have a meeting space you’d like to offer?  We typically like to plan for space for a minimum of 30-40 people, and sometimes even get RSVP’s for upwards of 50.  Please contact me if I can add you to my list of future meeting space ideas.

For members who have not yet been involved in this committee – here’s a little more information

Role of committee: Provide marketing resources and inform business partner members of opportunities for involvement and ways to best utilize member benefits with OHCA, as well as provide better understanding of the long term care profession with respect to topics the committee voices interest in.

Priorities: Provide meaningful content at meetings in order to provide a true added benefit for members involved, determine key topics of interest to business partner members on issues and trends in the long term care profession that will help enhance their knowledge/success with potential and current customers and allow networking opportunities for business members with providers in order to enhance value of meetings. 

Let me know if you have any questions!

Jill Bilka
Director of Marketing & Communications
503-726-5226
jillb@ohca.com

OHCA’s Remaining Events For 2008

• 2nd Annual Pacific Northwest Investment Conference
  November 4, 2008
  The Hilton Hotel, Vancouver, WA

• Quality Summit
  November 7, 2008
  Keizer Renaissance Inn - Keizer, OR

Mark Your Calendar for OHCA’s Events in 2009

• Spring Expo
  March 9th – 10th
  Eugene Hilton – Eugene, OR

• Annual Convention
  September 21st – 22nd
  Red Lion on the River – Portland, OR
  
  Dates to be set for the following other annual events in 2009:
  Marketing Symposium
  LTCpg Food Show
  Quality Summit

More details posted online at www.ohca.com/events.htm as events get closer.