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Marketing Update 10/30/09

Consider Getting Involved With OHCA In 2010

Below you’ll find an overview of the events we have planned for 2010, the benefits of registering for a package sponsorship, as well as details on how you can register. I encourage you to explore some of the options we have to see if it might be a good fit with your marketing needs.

OHCA’s 2010 Events to Consider Participating In

Spring Expo Conference                                           March 8 & 9, 2010

This event draws nearly 300 registrants, and has space for close to 70 vendors. With its mix of trade show, breakout sessions, and fun activities, it’s an event you don’t want to miss! It will remain a more intimate version of our Annual Convention, but definitely not a small conference.

OHCA Annual Convention & Trade Show                  September 20 & 21, 2010

The Annual Convention and Trade Show is our largest event of the year! With around 1000 registrants and business associates in attendance, this show has an abundance of opportunities to offer face time and personal contact with key decision makers! This event tends to sell out early, so be sure to register in advance for exhibit opportunities.

In Home Care Conference                                          April 2010

For a 2^nd year, OHCA is happy to offer this conference that is focused on education for our In Home Care and Home Health Agency members. This conference is planned with education focused for all types of staff including: Owners, Managers, Administrators, Nurses, and Human Resources.  The focus will be on topics & issues important to In Home Care agencies in the state of Oregon.  We expect between 75-100 attendees at this event.

Marketing Symposium                                              Spring 2010

This is an intensive marketing training in which professionals gather to learn the newest and most innovative marketing techniques.  We expect close to 100 attendees at this conference most that are working in marketing positions in long term care communities. 

CNA Conference                                                September 20, 2010

The CNA Conference is held in conjunction with OHCA’s Annual Convention, and is geared towards Certified Nursing Assistants (CNAs), Non-licensed Caregivers, and Direct Care Staff from all levels of care settings.  We expect around 50 attendees at this event.

Quality Summit                                                         Fall 2010

This event focuses on giving providers new and innovative tools to improve quality of care and enhancing quality of life for the residents they care for. Around 100 attendees are expected at this event, and there is only space for around 10 exhibitors

Benefits of Being a Package Sponsor with OHCA

If you are interested in exhibiting at both the Spring Expo and Annual Convention in 2010 a package sponsorship may be the best option for you to get the most value for your marketing dollars.  All of the following benefits are included with each package level of sponsorship (Platinum, Gold, and Silver) offering you tremendous value for your marketing investment. All of the following benefits a la carte would cost you nearly $1,500 in sponsorship value - save money and receive more exposure by registering for a package.

Annual Convention Benefits & Exposure

• Exhibit Space (standard space is 8’x10’) (value varies between packages)

• Recognition in Convention marketing materials & signage at the event (added benefit)

• Receive pre & post event attendee mailing lists to use for event marketing/follow-up (added benefit)

• Inclusion in trade show activity to facilitate attendee traffic ($500 value)

• Two complimentary tickets for your company employees into the Fun Night activity (just under $100 in value)

• Discounted opportunity to submit a flyer for event registration packets ($150 value)

• First right of refusal for scheduled prize announcements during trade show (added benefit)

 Spring Expo Benefits & Exposure

• Exhibit Space (standard space is 8’x10’) (value varies between packages)

• Recognition in Spring Expo marketing materials & signage at the event (added benefit)

• Receive pre & post event attendee mailing lists to use for event marketing/follow-up (added benefit)

• Inclusion in trade show activity to facilitate attendee traffic ($500 value)

• Two complimentary tickets for your company employees into the Fun Night activity (just under $100 in value)

• Discounted opportunity to submit a flyer for event registration packets ($150 value)

• First right of refusal for scheduled prize announcements during trade show (added benefit)

Additional Exposure Benefits (added benefits)

• Company listings in OHCA’s online virtual conference

• Sponsorship of one edition of the monthly OHCA “Heartbeat” newsletter

More details on the individual package levels are outlined in the 2010 Sponsorship Guide. 

If you are not interested in registering for a package and would prefer to sign-up for individual booths or special event sponsorships you can do that through A La Carte registration which becomes available on Monday, November 2^nd.

How to Register Online

This online registration process is currently optimized for Internet Explorer, you may experience trouble registering if you are trying to use a different browser.  Please call OHCA at (503) 726-5260 if you are for some reason not able to register online.

1. To register online simply go to www.ohca.com and click on Online Event Registration under Events (or go directly to www.ohcaonline.com)

2.  Then click on Register Now (Vendors)

3.  Enter your business’ specific user name and password

• If you do not remember your log-in information click on Lost Username/Password

• If you have never registered online with OHCA click on New User to create a new registered user account.

4. The Online Registration Process will walk you step-by-step:

• Step 1: Select Registration Type (Platinum, Gold, Silver, or A La Carte)

• Step 2: Choose your Spring Expo exhibit space (or choose NO BOOTH if registering a la carte & you don’t wish to exhibit at this event)

• Step 3: Choose your Annual Convention exhibit space (or choose NO BOOTH if registering a la carte & you don’t wish to exhibit at this event)

• Step 4: Choose your Directory Ad location (this step is only included in Platinum & Gold Package registrations)

• Step 5: Choose any Special/Extra Event Sponsorships (exclusive opportunities for members)

• Step 6: Confirm & Purchase (your selections are not confirmed until you finish the payment step)
  You can pay with Visa, Mastercard, or American Express.

Online Registration is a multi-step process. At the end of the registration and payment process you should instantly receive an email confirmation. If you do not receive this confirmation please call OHCA at 503-726-5260.

The 2010 Sponsorship Guide was mailed out to all business partner members in August.  You can also view the sponsorship guide online at www.ohca.com under Marketing Options to see all of the details and pricing for opportunities OHCA has to offer in 2010.

Feel free to contact me with any questions,

Jill Bilka
Director of Marketing & Communications
Direct: 503-726-5226
Main Office: 503-726-5260
Fax: 503-726-5259
jillb@ohca.com

Remaining Event for 2009

• Quality Summit
  November 12, 2009
  Crowne Plaza Lake Oswego - Lake Oswego, OR

Save the Date for OHCA's 2010 Events

• Spring Expo
  March 8-9, 2010
  Eugene Hilton – Eugene, OR
  Mardis Gras Theme

• IHC Conference
  April 20, 2010

• Marketing Symposium
  May 12, 2010

• Annual Convention & Trade Show
  September 20-21, 2010
  Red Lion on the River – Portland, OR

• CNA Conference
  September 20, 2010

• Quality Summit
  Fall 2010

More details posted online at www.ohca.com/events.htm as the events get closer.