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Marketing Update 12/16/09

The following information is included in this update:

• Annual Events

• Special Events

• General 2010 Sponsorship Information

• Directory Advertisement Benefit of Platinum & Gold Packages

• Upcoming Deadlines to Help You Get The Most Value For Your Sponsorship Dollars

Please read below for full announcements:

Register to Participate in OHCA events in 2010!
Elevate Your Involvement in 2010
For a Whole New Landscape of Opportunities…

If your business has not yet registered to be involved at OHCA events in 2010 I want to take this opportunity to share information on the events OHCA has planned for 2010.  We have some great marketing options available if you'd like to expand your exposure in long term care this coming year and I've included some upcoming deadlines below to help you get the most exposure for your marketing dollars. 

Attendees at the following OHCA events and conferences range from corporate owners and managers to administrators, nurses and front line staff. You will be able to make contacts at every level of operations in the variety of long term care communities (Assisted Living, Residential Care, Skilled Nursing, Senior Retirement, In Home Care, and Home Health)!

Annual Events

Spring Expo Conference - March 8 & 9, 2010
Hilton, Eugene, OR
This event draws nearly 300 registrants, and has space for close to 70 vendors. With its mix of trade show, breakout sessions, and fun activities, it's an event you don't want to miss! It will remain a more intimate version of our Annual Convention, but definitely not a small conference.  Learn more about this upcoming event online at: www.ohca.com/springexpo

OHCA Annual Convention & Trade Show - September 20 & 21, 2010 Red Lion on the River, Portland, OR
The Annual Convention and Trade Show is our largest event of the year! With around 1000 registrants and business associates in attendance, this show has an abundance of opportunities to offer face time and personal contact with key decision makers! This event tends to sell out early, so be sure to register in advance for exhibit opportunities.

Annual Events are Included in Sponsorship Packages & Available Through A La Carte Registration

Special Events

In Home Care Conference – April 20, 2010
This conference will focus on topics & issues important to In-Home Care & Home Health Agencies in the state of Oregon.  The audience will include all types of staff including: Owners, Managers, Administrators, Nurses, and Human Resources. This is the 2nd Annual event and we expect between 50-75 attendees.

Marketing Symposium – May 12, 2010
This is an intensive marketing training in which professionals gather to learn the newest and most innovative marketing techniques.  We expect between 75-100 attendees at this conference, most that are working in marketing positions in long term care communities. 

CNA Conference - September 20, 2010
Red Lion on the River, Portland, OR
The CNA Conference is held in conjunction with OHCA's Annual Convention, and is geared towards Certified Nursing Assistants (CNAs), Non-licensed Caregivers, and Direct Care Staff from all levels of care settings.  We expect around 50 attendees at this event.

Quality Summit - Fall 2010
This event focuses on giving providers new and innovative tools to improve quality of care and enhancing quality of life for the residents they care for.  Around 100 attendees are expected at this event, and there is only space for around 10 exhibitors.   

Special Events are Available Through A La Carte Sponsorship Registration

General 2010 Sponsorship Information
Interested in signing up to sponsor or exhibit at one the above OHCA events in 2010?   Registration started in October for package sponsorships, and a la carte registration began in November for OHCA's Spring Expo, IHC Conference, Marketing Symposium, Annual Convention, CNA Conference, and Quality Summit. You can view all of the options for 2010 in the Sponsorship Guide online at www.ohca.com/sponsorship_packages.htm. * If you're considering the value of a sponsorship package, I encourage you to take review an overview of the Sponsorship Package Benefits (PDF) online.

Directory Advertisement Benefit of Platinum & Gold Packages
If you are considering registering for a Platinum or Gold level of sponsorship with OHCA in 2010, be sure and submit your registration as soon as possible.  In order to be able to take advantage of the directory advertisement benefit of those packages your registration must be submitted no later than Friday, January 15, 2010.  See below for other important deadlines that you'll want to pay attention to in order to get the most value for your package/sponsorships.

Upcoming Deadlines to Help You Get The Most Value For Your Sponsorship Dollars
Early Registration = More Exposure
One thing to keep in mind is that the earlier you register for your sponsorship(s) the more marketing materials you can be recognized in. OHCA regularly posts information online and sends out communications leading up to our events.

The following are some of the deadlines that you'll want to note as specific Spring Expo event/activity sponsorships will be highlighted in various formats if they are registered BEFORE the following dates:

• December 28 – Deadline to be spotlighted in Heartbeat newsletter (package & extra event sponsors)

• January 11 – Education session sponsors recognized

• February 1 – Deadline to be recognized in Main Event Program (package & extra event sponsors)

• February 8 – Keynote Speaker Sponsor recognition

• February 15 – Fun Night Sponsor recognition

• February 15 – Event signage (package & extra event sponsors)

• February 22 – Exhibitors & Trade Show Prize Recognition

Register Online Soon & Choose Your Sponsorship Selections!

Don't hesitate to contact me with any questions!

Sincerely,

Jill Bilka
Director of Marketing & Communications
Direct: 503-726-5226
Main Office: 503-726-5260
Fax: 503-726-5259
jillb@ohca.com

Review the benefits that are available to members of OHCA at www.ohca.com/benefits.htm
Learn More About OHCA's upcoming events online at www.ohca.com/events.htm

Save the Date for OHCA's 2010 Events

• Spring Expo
  March 8-9, 2010
  Eugene Hilton – Eugene, OR
  Mardis Gras Theme

• IHC Conference
  April 20, 2010

• Marketing Symposium
  May 12, 2010

• Annual Convention & Trade Show
  September 20-21, 2010
  Red Lion on the River – Portland, OR

• CNA Conference
  September 20, 2010

• Quality Summit
  Fall 2010

More details posted online at www.ohca.com/events.htm as the events get closer.