Join OHCA for the Managing the Message Educational Event

Health care and long term care have received an increasing amount of media attention over the past several years, including some negative attention in major Oregon outlets. This attention will only continue to grow as more Oregonians age in to long term care.

Join media and public relations experts for “Managing the Message,” a dynamic full-day training to discuss:

• Best practices for “managing the message”,
• Proactive approaches to public relations,
• Best practices for creating a crisis communications plan,
• When to use your crisis plan and when to be reactive to media, and
• Legal considerations when dealing with the media.

Attendees will leave with an understanding of the goals, strategies, and tactics needed to create a proactive public relations campaign and how to build or improve upon their crisis communications plans.

Register for the event here.